Case Study - The Travel Business

A Large Travel Agent Group was looking for a PR campaign to increase media exposure for their branches. The idea was hatched to obtain peoples perceptions of songs that reminded them of summer holidays. Once this information was known to play the songs outside the branches.

The survey

YourSayPays created an online survey asking people to answer on areas such as:

• How many holidays have you taken in the past 12 months?
• Of all the holidays you’ve been on, which has your fondest memories?
• What helps you remember your holiday when you return home?

With the key question being

• What is your favourite holiday song?

The questionnaire sample was created from our panel members and covered a random split of gender, age and region to obtain a fair representation of the general public.

Results

The target of 1000 responses was achieved with the results split by age, gender and region reported back to our client with an additional overall summary report.

Success

From the results of the favourite holiday song question the client ran a tailored PR campaign which included hiring a busker to play the favourite songs outside flagship branches. 

The campaign generated exposure both in regional newspapers and local radio.