Case Study - Transport

A leading cross channel ferry provider. The key objective of the project was to gather information on people’s perception of France and the likelihood of them visiting in the future.  One additional aspect of the project was to make the survey inviting and fun to encourage respondents.

The survey

A questionnaire was developed with a blend of closed, open and visual questions focused on gathering consumer information and perceptions.

The survey included questions such as:

• Have you taken a holiday in France during the last 5 years?
• Can you name three French holiday destinations? 
• How much do you agree or disagree that France…..

The key question focused on the regions in France and respondents ability to locate them on a picture of France.

The results

A total of 1050 respondents answered the survey and a headline stat that 65% of Brits can’t identify Brittany on a map of France was used by the Ferry operator.

Success

This generated various internet and local media coverage.