Case Study - Business to business services

A GIS software and technology company based in the UK who help businesses become more efficient through the delivery of efficient Geography Information Systems. The key objective of the project was to discover the level of geographic awareness of people in the United Kingdom.

The survey

A questionnaire was developed asking questions such as:

• What's the world's most commonly spoken language?
• Which is the UK’s highest mountain?
• Where is Mount Everest located?

With the key question being:

• How many countries make up 'Great Britain'?

Results

The target of 1000 responses was achieved with the results split by age, gender and region reported back to our client with an additional overall summary report

The campaign revealed the key fact that over 75% of British people can’t identify which countries make up Great Britain.

Success

This statistic resulted in coverage on the Sky News website.