Case Study - Business to business services
A GIS software and technology company based in the UK who help businesses become more efficient through the delivery of efficient Geography Information Systems. The key objective of the project was to discover the level of geographic awareness of people in the United Kingdom.
A questionnaire was developed asking questions such as:
With the key question being:
The target of 1000 responses was achieved with the results split by age, gender and region reported back to our client with an additional overall summary report
The campaign revealed the key fact that over 75% of British people can’t identify which countries make up Great Britain.
This statistic resulted in coverage on the Sky News website.